DatabaseDirections.com provides statistical analysis of current company databases. The amount of information obtained from company databases can be maximized using this service, DatabaseDirections.com. To date, company data may have been obtained from current or potential customers through various methods such as warranty registrations, trade shows, purchases, requests for quotations or website access. However, the actual database obtained may have limited use. An example of a company database is:

Store Location	Purchase Date	Day of Week	Version	Amount	Age	Postal Code
Toronto	October 7	Wednesday	1	$55.00	36	M3W
London	December 14	Friday	2	$35.00	41	K8M
Hamilton	January 10	Thursday	3	$65.00	23	L8P

A company provides their current database or spreadsheet (e.g. Excel, MS Access). This database can then be further analysed using SPSS (statistical analysis software) to highlight trends and provide insights towards marketing and advertising strategies. The results can be provided in table or graph formats

Database Directions Table Format

Store Location	Monday	Tuesday	Wednesday	Thursday	Friday	TOTAL
Toronto	20%	14%	18%	23%	25%	100%
London	12%	12%	19%	26%	31%	100%
Hamilton	21%	15%	18%	23%	23%	100%
* London residents were more likely to shop towards the end of the week.

Database Directions Graph Format

More Services