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Email: info@hendershotresearch.com
Phone: 905.528.6523
Toll-Free: 1.888.893.7634
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Database Directions

DatabaseDirections.com provides statistical analysis of current company databases. The amount of information obtained from company databases can be maximized using this service, DatabaseDirections.com. To date, company data may have been obtained from current or potential customers through various methods such as warranty registrations, trade shows, purchases, requests for quotations or website access. However, the actual database obtained may have limited use. An example of a company database is:

Store Location Purchase Date Day of Week Version Amount Age Postal Code
Toronto October 7 Wednesday 1 $55.00 36 M3W
London December 14 Friday 2 $35.00 41 K8M
Hamilton January 10 Thursday 3 $65.00 23 L8P

A company provides their current database or spreadsheet (e.g. Excel, MS Access). This database can then be further analysed using SPSS (statistical analysis software) to highlight trends and provide insights towards marketing and advertising strategies. The results can be provided in table or graph formats

Database Directions Table Format

Store Location Monday Tuesday Wednesday Thursday Friday TOTAL
Toronto 20% 14% 18% 23% 25% 100%
London 12% 12% 19% 26% 31% 100%
Hamilton 21% 15% 18% 23% 23% 100%

* London residents were more likely to shop towards the end of the week.

Database Directions Graph Format

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